Breaking into the Market

Software and hardware vendors can find breaking into the federal market a complex and challenging process. However, companies can find their way to potential clients with the right strategies and guidance.

At Deep Water Point & Associates, we assist clients by identifying the target agencies or sectors most likely to benefit from their product or service offering. We bring our deep understanding of the government’s business needs, priorities, and challenges to the table. Our market research and analysis can also help discover gaps and opportunities not readily apparent to clients. 

A comprehensive market strategy is critical. We break down the government procurement process as well as the requirements and regulations that govern government contracts to simplify the complex and take a data-driven approach to pursuing contract opportunities. This may include compliance with security protocols and certifications, understanding the bidding process, and navigating procurement databases.