A Winning Approach
At Deep Water Point & Associates, we derive differentiated solutions and create compelling content to help our clients win more business with the federal government. We emphasize powerful outcomes over compliant inputs from a position of proposal leadership and customer exclusivity. From must-win recompetes to complex, game-changing new business opportunities, we are entrusted with developing strategies to win some of the largest and highest-profile federal contracts.
Our Capture & Proposal solutions are developed and delivered by a team of subject matter experts (SMEs) with an unrivaled knowledge base across industry and government. Whether clients are pursuing large contracts that will fundamentally change their businesses or recompeting a core component of their business, our team brings to the foreground a deep awareness of agency environments, requirements, and mission objectives to drive business growth. We blend persuasive written content and compelling graphics to capture attention, tell a more holistic story, and confidently serve agency needs with a differentiated value proposition.
With our SMEs’ collective wisdom and mission-critical focus, our clients win more opportunities.
We execute a disciplined process . . .
. . . to maximize factors in win probability.
Opportunity Shaping
Shaping the deals with a case for action, competitive assessment, development, and campaigns. This includes:
- Case for Action
- Incumbent Assessment
- Opportunity Development
- Unsolicited Proposal Campaign
- Value Simulator
Deal Capture
Conducting customer strategic teaming, technical solutioning, and requirements shaping. This includes:
- Opportunity Evaluation
- Shaping Advisory
- Win Strategy
- Teaming Consultation
- Scorecard Baselining
Solution Architecture
Crafting, narrating, and visualizing customer value propositions and technical differentiators. This includes:
- Win Theming
- Bid Thought Leadership
- Management & Technical Solutions
- Solution Visualization & Million Dollar Graphics
Proposal Development
Providing proposal management, volume leadership, technical writing, and resounding graphics. This includes:
- Challenge Team & Black Hat
- Color Review & Compliance
- Proposal Management
- Volume Leadership
- Proposal Coordinator
- Proposal Writing
- Concept & Solution Graphics
- Proposal Tech Editing
- EN Support
- Post Mortem
- Protest Support
Orals Strategy & Support
Translating government evaluator experience into orals presentation success for our customers. This includes:
- Orals Consultation
- Proposal Orals Coaching
- Slide Deck Development
Our Differentiators
- Proprietary models (BAM, BET) drive capture investment and improve deal focus
- Agency and market SMEs with decades of experience in 40+ agencies deliver comprehensive insights on a wide variety of deals
- Product, process, and technology expertise improves win rates
- Innovative solution architecture and compelling content earn a higher score and contribute more strengths
- Our best and brightest experts provide exclusive support for only one firm on each deal
Superior Capture & Proposal Results
A Practitioner’s Perspective
Our company was founded by successful federal market executives to be the kind of consultancy they wished they’d had access to when they were in industry. With numerous customers spanning the entire federal ecosystem, we bring both a depth of experience and a practitioner’s perspective to solve hard problems at the intersection of government and industry. We take the lead on all projects, creating original content, generating the best ideas, and providing deep insights to deliver superior outcomes.
Unparalleled Agency Expertise
We have hundreds of experts with an average of 32 years of experience who provide agency knowledge and technology depth across the DoD, IC, Federal Civilian, and Health and Life Sciences markets.
