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Capture & Proposal

A Winning Approach


At Deep Water Point & Associates, we derive differentiated solutions and create compelling content to help our clients win more business with the federal government. We emphasize powerful outcomes over compliant inputs from a position of proposal leadership and customer exclusivity. From must-win recompetes to complex, game-changing new business opportunities, we are entrusted with developing strategies to win some of the largest and highest-profile federal contracts.

Shaping the deals with a case for action, competitive assessment, development, and campaigns. This includes:

  • Case for Action
  • Incumbent Assessment
  • Opportunity Development
  • Unsolicited Proposal Campaign

Conducting customer strategic teaming, technical solutioning, and requirements shaping. This includes:

  • Opportunity Evaluation
  • Shaping Advisory
  • Win Strategy
  • Teaming Consultation
  • Scorecard Baselining
  • Challenge Team & Black Hat

Crafting, narrating, and visualizing customer value propositions and technical differentiators. This includes:

  • Win Theming
  • Big Thought Leadership
  • Management & Technical Solutions
  • Solution Visualization

 

Providing proposal management, volume leadership, technical writing, and resounding graphics. This includes:

  • Color Review & Compliance
  • Proposal Management
  • Volume Leadership
  • Proposal Coordination
  • Proposal Writing
  • Concept & Solution Graphics
  • Proposal Tech Editing
  • EN Support
  • Post Mortem
  • Protest Support

Translating government evaluator experience into orals presentation success for our customers. This includes:

  • Orals Consultation
  • Proposal Orals Coaching
  • Slide Deck Development

Our Differentiators

  • Proprietary models (BAM, BET) drive capture investment and improve deal focus
  • Agency and market SMEs with decades of experience in 40+ agencies deliver comprehensive insights on a wide variety of deals
  • Product, process, and technology expertise improves win rates
  • Innovative solution architecture and compelling content earn a higher score and contribute more strengths
  • Our best and brightest experts provide exclusive support for only one firm on each deal

Superior Capture & Proposal Results

Small enterprise IT service provider
Led effort from tip to tail, including early-stage capture, initial solutioning, proposal and graphic creation, pink and red team reviews, final submission, and response to evaluation notices. This work helped win a watershed contract for a key IC customer, leading our client well down the path to transition out of the small business market.
Large, global mission support contractor
Helped client retain signature $500 million contract through recompete, developed key win themes, performed a Black Hat Analysis of all known and possible competitors, hosted the entire proposal effort over three months in our facility, authored technical, management, transition, past performance, and quality volumes, and chaired ping and red team reviews.
$1 billion Tier I systems integrator
Led early positioning, including an active role in recruiting contingent hires, and combined program expertise with early-stage solutioning and customer buy-in to create a compelling and comprehensive solution. Resulted in our client winning the $100 million program over an entrenched incumbent, establishing a foothold in a lucrative customer space that increased organic growth.
$8 billion Tier I services provider
Helped position our partner as a leader on one of the largest federal services deals in history, valued at $20 billion. Brokered a teaming arrangement between our client, a partial incumbent, and a world-class consultancy to drive differentiation. Wrote the winning proposal and coached the client through a winning orals presentation and live, polished demonstration of their IT solution.

A Practitioner’s Perspective

Our company was founded by successful federal market executives to be the kind of consultancy they wished they’d had access to when they were in industry. With numerous customers spanning the entire federal ecosystem, we bring both a depth of experience and a practitioner’s perspective to solve hard problems at the intersection of government and industry. We take the lead on all projects, creating original content, generating the best ideas, and providing deep insights to deliver superior outcomes.

Unparalleled Agency Expertise

We have hundreds of experts with an average of 32 years of experience who provide agency knowledge and technology depth across the DoW, IC, Federal Civilian, and Health and Life Sciences markets.