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Capture & Proposal

A Winning Approach

At Deep Water Point & Associates, we derive differentiated solutions and create compelling content to help our clients win more business with the federal government. We emphasize powerful outcomes over compliant inputs from a position of proposal leadership and customer exclusivity. From must-win recompetes to complex, game-changing new business opportunities, we are entrusted with developing strategies to win some of the largest and highest-profile federal contracts.

Our Capture & Proposal solutions are developed and delivered by a team of subject matter experts (SMEs) with an unrivaled knowledge base across industry and government. Whether clients are pursuing large contracts that will fundamentally change their businesses or recompeting a core component of their business, our team brings to the foreground a deep awareness of agency environments, requirements, and mission objectives to drive business growth. We blend persuasive written content and compelling graphics to capture attention, tell a more holistic story, and confidently serve agency needs with a differentiated value proposition.

With our SMEs’ collective wisdom and mission-critical focus, our clients win more opportunities.

We execute a disciplined process . . .

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. . . to maximize factors in win probability.

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Opportunity Shaping

Shaping the deals with a case for action, competitive assessment, development, and campaigns. This includes:

Deal Capture

Conducting customer strategic teaming, technical solutioning, and requirements shaping. This includes:

Solution Architecture

Crafting, narrating, and visualizing customer value propositions and technical differentiators. This includes:

Proposal Development

Providing proposal management, volume leadership, technical writing, and resounding graphics. This includes:

Orals Strategy & Support

Translating government evaluator experience into orals presentation success for our customers. This includes:

Our Differentiators

Superior Capture & Proposal Results

Small enterprise IT service provider
Led effort from tip to tail, including early-stage capture, initial solutioning, proposal and graphic creation, pink and red team reviews, final submission, and response to evaluation notices. This work helped win a watershed contract for a key IC customer, leading our client well down the path to transition out of the small business market.
Large, global mission support contractor
Helped client retain signature $500 million contract through recompete, developed key win themes, performed a Black Hat Analysis of all known and possible competitors, hosted the entire proposal effort over three months in our facility, authored technical, management, transition, past performance, and quality volumes, and chaired ping and red team reviews.
$1 billion Tier I systems integrator
Led early positioning, including an active role in recruiting contingent hires, and combined program expertise with early-stage solutioning and customer buy-in to create a compelling and comprehensive solution. Resulted in our client winning the $100 million program over an entrenched incumbent, establishing a foothold in a lucrative customer space that increased organic growth.
$8 billion Tier I services provider
Helped position our partner as a leader on one of the largest federal services deals in history, valued at $20 billion. Brokered a teaming arrangement between our client, a partial incumbent, and a world-class consultancy to drive differentiation. Wrote the winning proposal and coached the client through a winning orals presentation and live, polished demonstration of their IT solution.
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A Practitioner’s Perspective

Our company was founded by successful federal market executives to be the kind of consultancy they wished they’d had access to when they were in industry. With numerous customers spanning the entire federal ecosystem, we bring both a depth of experience and a practitioner’s perspective to solve hard problems at the intersection of government and industry. We take the lead on all projects, creating original content, generating the best ideas, and providing deep insights to deliver superior outcomes.

Unparalleled Agency Expertise

We have hundreds of experts with an average of 32 years of experience who provide agency knowledge and technology depth across the DoD, IC, Federal Civilian, and Health and Life Sciences markets.