Market Intelligence

We combine primary source collection within federal agencies with analysis of budgets, plans, and spending data to produce superior market insights.

Commercially available market research and competitive intelligence tools do not present the full picture. Navigating an increasingly competitive environment requires a bespoke approach to market research and competitive intelligence. We combine industry and agency experts, federal business development, and market intelligence and analysis experts to produce a thorough and accurate assessment of the federal market, agencies, programs, competitors. and opportunities custom to each client.

We reduce from Hype to the Possible to a Plan then to a Pipeline and Capture Plans

Market Intelligence

Delivering superior intelligence for better decisions from former agency executives characterizing the context and directions for spending

Competitor Insights

Providing insightful knowledge of competitor positioning without breaching proprietary data

Agency Insights

Delivering agency insights, including spending patterns, strategic priorities, and goals and directions

Opportunity Intelligence

Providing deep insight into specific deals through primary sources and insightful SMEs with agency, technology, and deal expertise

Our Differentiators

Superior Market Intelligence Results

Support for a go-to-market strategy for a small business with IT and engineering contracts
Evaluated position, contract vehicles, addressable market, and capabilities; developed a growth and retention strategy and identified new markets as targets for the company’s capabilities; recommended internal BD restructuring and top pre-qualified opportunities for prosecution.
Market, Agency, and Deal research for a Tier 1 global consultancy
Provided extensive market and opportunity research for a global Tier 1 consultancy; provided cost analysis for specific strategic deals and agency insights for precise sets of opportunities aligned with our client’s go-to market.
Pipeline build for multibillion-dollar firm looking to expand IT footprint into federal healthcare
Identified target customers and evaluated opportunities over the succeeding three years to determine alignment with strategic goals; presented a dozen vetted opportunities for consideration by the firm; helped them win selected opportunities to enter white space that they previously could not prosecute on their own.
Ground Truth™ intelligence report enabled $10B cloud services win
Agency SMEs provided critical customer and capture intelligence used by client to completely transform their proposal
AI strategic research for a $350 million services company
Performed extensive market research to support a company’s decision on whether to focus on Artificial Intelligence (AI) as a core part of their offering portfolio. Gathered quantitative market data, formed a qualitative assessment of agency appetite for AI, and applied expert analysis to recommend a strategy of injecting AI into their core offerings to enhance competitiveness, resulting in large-scale captures in DoD and healthcare markets.
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A Practitioner’s Perspective

Our company was founded by successful federal market executives to be the kind of consultancy they wished they’d had access to when they were in industry. With more than 400 customers spanning the entire federal ecosystem, we bring both a depth of experience and a practitioner’s perspective to solve hard problems at the intersection of government and industry. We take the lead on all projects, creating original content, generating the best ideas, and providing deep insights to deliver superior outcomes.

Unparalleled Agency Expertise

We have more than 450 experts with an average of 32 years of experience who provide agency knowledge and technology depth across the DoD, IC, Federal Civilian, and Health and Life Sciences markets.