Comprehensive Market Intelligence
Commercially available market research and intelligence tools do not present the full picture. Navigating an increasingly competitive environment requires a bespoke approach.
At Deep Water Point & Associates, our unique process wins opportunities. Our industry and agency experts combine primary source intelligence and an intimate understanding of federal agencies’ mission requirements with analysis of budgets, plans, and spending to achieve superior insights at every level of the business development lifecycle.
We produce a thorough and accurate assessment of the federal market, agencies, programs, and competitors to identify opportunities that suit each client precisely.
We reduce hype to what’s possible. From Strategy to Pipeline and Capture Plans.
Market Intelligence
Gain superior intelligence for better decisions. Our team of subject matter experts includes former government agency and industry leaders who excel at characterizing the context and directions for spending with smart perspectives delivered in:
- Market Assessment
- Market Segmentation & Trending
- Smart Pipeline™ of Real, Winnable Opportunities
- Analysis of Legislation, Testimony, and Plans
- Emerging Technology Analysis
- Mission Technology Landscapes
- Over the Horizon Opportunities
Competitor Insights
Gain fuller insights into competitor positioning without breaching proprietary data. We enable our clients to make better decisions on where to focus for higher ROI by providing:
- Competitive Intelligence
- SWOT Analysis
- Competitor Research
- Black Hat and Competitive Review Support
- Teaming Strategies
- Company SMEs
Agency Insights
Discover deeper agency insights, including spending patterns, strategic priorities, and goals and directions with:
- Agency Drilldown Insights to Form Account Strategies
- Comprehensive Analysis of Federal Landscapes for Procurements in Cyber Technologies, 5G, Artificial Intelligence, Space Technologies, and Other Sectors Undergoing Transformation
- Key Decision Makers & Program Trends
Opportunity Intelligence
Gain detailed knowledge of specific deals through primary sources and insightful SMEs with agency, technology, and deal expertise.
- Ground Truth™ Intelligence to Accelerate Capture Strategies
- Teaming Strategies
- Incumbent Program Research
Market Assessment
Our teams of Agency, Technology, and Business Development SMEs learn the client’s portfolio and match their current needs to the latest demands in federal agencies.
We look for opportunities based on the market size, addressability, and agency channels for purchase.
Go to Market Plan
Agency and Business Development SMEs define the specific strategies, resources, partners, contract vehicles, and projects the client needs to develop opportunities and land contracts.
Sector Landscape
Our approach combines our agency SMEs – a team with customer intimacy and trusted relationships – with market data analysis. Clients gain intelligence on demand, insights on the directions of agency requirements, and discovery of unmet needs across the federal government.
Agency Drilldown
We deliver the information and insights needed to jumpstart an account plan. Agency SMEs document the organizations, leadership, authorization, appropriations, current programs, and upcoming opportunities.
We also identify decision makers and influencers. This process anticipates agencies’ upcoming needs, the acquisition path, likely competitors, and candidate partners.
Smart Pipeline™
A Business Development SME develops a non-qualified pipeline of opportunities. Then our Agency SMEs prioritize opportunities based on the probability of competition and award as well as agency’s preferences for competitors or solutions.
Ground Truth™
Agency SMEs help prepare the client for consulting with agencies about opportunities. Ground Truth™ jumpstarts the process by providing intelligence that might otherwise take years to learn. This ensures complete situational awareness –– the client engages correctly and immediately delivers value to the agency — essentially a Gate 2 briefing.
Our Differentiators
- Decades of experience delivering actionable intelligence about customers, markets, deals, spending trends, and patterns
- Customer intimacy and primary source intelligence provided by trusted advisors to federal agency decision makers
- Proprietary database and models (Agency, Vendor, Contract Mapping) and Pre-Qualification Mapping (PQR) support informed decisions
Superior Market Intelligence Results
A Practitioner’s Perspective
Our company was founded by successful federal market executives to be the kind of consultancy they wished they’d had access to when they were in industry. With more than numerous customers spanning the entire federal ecosystem, we bring both a depth of experience and a practitioner’s perspective to solve hard problems at the intersection of government and industry. We take the lead on all projects, creating original content, generating the best ideas, and providing deep insights to deliver superior outcomes.
Unparalleled Agency Expertise
We have hundreds of experts with an average of 32 years of experience who provide agency knowledge and technology depth across the DoD, IC, Federal Civilian, and Health and Life Sciences markets.
