Winning in the Evolving Federal Marketplace
The federal civilian agency landscape is rapidly transforming. Agencies face new mandates to reduce duplication, accelerate modernization, and demonstrate tangible results. With the new administration’s focus on streamlined procurement, improved performance metrics, and fiscal accountability, companies must reevaluate their strategies for the federal market.
Foundational initiatives, such as FITARA, the Cybersecurity Executive Order, and the Modernizing Government Technology Act, set the stage. Now, the emphasis is on faster execution, vendor accountability, and outcomes-based IT. Strategic sourcing, shared services, AI integration, and the “as-a-service” model are fundamentally reshaping how and where agencies invest.
To succeed in this new environment, aligning your offerings with agency-specific mission goals and the government-wide push to “do more with less” is crucial. Understanding agency cultures, priorities, and pressure points is essential—not optional.
That’s where Deep Water Point & Associates excels. Our team blends senior government and industry executives with dynamic professionals who intimately understand this market. We go beyond traditional consulting or market research—we translate policy shifts into actionable growth strategies. We help clients not just compete, but win. Federal Civilian contributed significantly to the $12.1B in Total Contract Value (TCV) our clients won in FY2024.
Whether you’re managing tighter budgets, competing with OEM-first procurement, or adapting to consolidated buying channels, DWPA helps you act with accuracy. We support capture strategies that align with how agencies are buying now—in a government that values speed, savings, and mission impact.
In a procurement climate defined by rapid change, those who understand the new rules—and know how to play by them—will succeed.
Let’s connect to talk about how DWPA can help you win more!
Contact Us:
Federal Civilian Agencies: Howard Steinman, Sector Lead
Department of Homeland Security: Beth Wade, Sector Lead
